Tuesday 9 November 2010

It’s hip to be square?

Kellogg’s produce a sugary snack bar called Squares. Actually it’s hard to tell if it’s a bar singular or bars plural from the advertising and promotional images, and as it’s packed with far too many carbohydrates for any sane person to want to eat, I shan’t be buying a pack to find out. But either way, singular or plural, it/they ain’t squares. A square is a two dimensional geometrical shape. A Kellogg’s Square is, I firmly believe, a three dimensional confectionery item, thus in reality making it a cuboid. I wonder if Kellogg’s are aware of their faux pas? Does no one at the company have a maths O’level?

The Kellogg’s Cuboid – I think it will catch on!

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