The New Years Eve celebrations are as meaningless as the Christmas ones the week before. It’s all very arbitrary. People make resolutions that they rarely keep. Companies like Weight Watchers and Fitness First (other weight-loss and gymnasium companies are available) scoop up lashings of money from well intentioned punters who really haven’t thought things through. People sign up and part with their hard-earned cash expecting to lose weight and get fit by proxy; it ain't that simple. It turns out to be as much of a sham as the celebrations themselves.
So much of modern life is built on smoke and mirrors. Often just for the benefit of our masters. Distractions for the masses allow them to continue to rule and exploit.