Tuesday 15 May 2012

The power of advertising

I try not to be affected or influenced unduly by advertising but sometimes I can’t help it. And last night I gave into such temptation. I was swayed by two adverts. The first was an advert for Sky television and the second was for Greene King IPA.

Now before advertising executives get all horny about the fact that their powers of persuasion are absolute I will burst their bubble. First of all I have to say that I wouldn’t give Murdoch the pickings of my nose so I sure as hell am not going to any of his products or services. In fact I couldn’t actually tell you anything about the Sky advert apart from it is for Sky and has some great background music. Now I am a fan of Greene King IPA and I don’t need an advert to tell me how good it is but I do like the advert. The Greene King ad starts with a cask bearing the place of it and my creation, Bury St Edmunds. It’s a well made ad. It features a pub. I don’t know if it’s real or fictitious but it feels as if it should be in Bury and it feels as if I’ve been in it. The ad features some slightly odd if not mildly menacing characters and that coupled with the haunting background music make for a visual masterpiece.

And my purchases?
Two music downloads of course.
The Greene King IPA ad: ‘Country song’ by Jake Bugg

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